Have you considered using variable information to personalize a label? Are you currently using a sequentially numbered labeling system to keep track of inventory? Wouldn't it be nice to put your customer's names on their products to personalize them? Well, what is variable information and what can you really do with it? There's more to variable information than just scratch tickets and consecutively numbered labels! We sat down with Plant Manager and variable data labels expert Peter Mullen this week to get his thoughts. Here's what he had to say.
What is variable information and how do we use it? Variable information is just what it says, a constant stream of data that can change label to label or line to line. You can use this information for anything from individually numbered municipal parking permits to a whole system that will allow you to pinpoint the location of any item on any rack in your inventory. Some other areas our customers have used variable data are to personalize a promotional item, bringing a sense of intimacy to your product that can have real impact. Nothing gets your attention more than seeing your name on a printed item, almost guaranteeing the person you are trying to target will read it.
One of the most common ways to use variable information is scratch off tickets which are used for more then just the lottery. I have seen tickets printed for internal use by some of the larger companies in world. These companies use the scratch off ticket as a way to keep their employees engaged by quizzing them on questions dealing with their business and giving prizes for scratching off the correct answer.
Most companies that print variable data have several ways to accomplish this from ink jet to ION deposition to the new generation of digital printing presses. Ink jet and ION deposition when used in conjunction with a flexographic printing press can produce dramatic static graphics with as much variable information as can fit on the label. These presses due to their speed of running and selection of inks such as water base and ultraviolet make them an excellent choice for larger running jobs.
If your requirements include smaller quantities, then a digital press is the way to go. A digital press offers superior quality and is capable of printing each label with as much information change as needed including graphics. The beauty of printing your labels with a digital press is all the graphic changes can be done with out the added cost of purchasing plates that would be necessary on a conventional press.
Whichever process you chose to print your labels may be dictated by the subject and quantity of the pieces you are printing, but the possibilities to use variable information are endless.