Welcome to the Label Tech Inc Blog.

Dry Technology Products can be a powerful marketing tool! This weeks Blog is brought to you by Mike Szymanski. With decades of experience in the label and packaging industry Mike can speak to a multitude of solutions for almost any application!

Instant Redeemable Coupons (IRC) are a label product which is most commonly applied to retail products to offer an instant in store discount or mail in rebate.

The removable coupon is created when the facestock and top film ply of the coupon base are separated from the bottom film ply on the substrate or the product its applied to. The dry coupon (no adhesive) can be printed in four color process or in just a couple of colors, many facestocks are available for the many different construction possibilities. Coupons are designed for automatic applications and they will all remove cleanly with no adhesive residue. Built in lift tab areas can be designed to facilitate consumer acceptance and will not obstruct the graphics underneath.

IRCs can be presented and promotionally developed as a turnaround tool, for return coupons, proof of purchase, receipt cards, sweepstakes programs, and promotional labels.  Direct mail is another marketing use of this type of tool and its capabilities. One direct mail marketing use would be temporary I.D. cards. The garment industry would use this type of label as a removable hang tag, or another non-tacky type label.

The marketing of instant on-pack coupons, used on the outside of a package and that are removed and redeemed instantly for the product inside have the highest rate of success. This type of application has the highest redemption rate because you just peel and redeem, no clipping, saving or searching. List price is maintained by on-pack coupons, and eliminates double bookkeeping by the manufacturer and retailer. On-pack coupons can be implemented quickly with packaging changes being unnecessary and savings advantages offered without impairing brand image. Instant coupons encourage trial purchase and reward brand loyalty. Product labeling like food labels and beverage labels can be used like a coupon to market sweepstakes, games and contests to generate consumer involvement and brand recognition.

To ensure success of your coupon program we can suggest and supply ideas and the necessary materials that will aid in the specifications and pertinent information for construction design, development, and application of yoour labeling projects. Samples can be supplied upon request.   

Are you looking to run a promotion on an existing product? Have you been offering your customers coupons? Does your product require expanded content labels? Could IRC's (instant redeemable coupons) be the key to some sales success at your company?

IRC's, folded coupons and expanded content labels are growing ever more popular in todays label market. Whether you are a large scale company like 7th Generation or a small business that is looking to promote a product or service, these labels can come in quite handy. Recently 7th Generation ran a couple of different promotions for both their laundry detergents and their diaper packs. On the laundry detergent bottles you may have seen a promotional coupon for the Laurie Berkner Band. On their diaper packs there was an IRC for the new Dr. Seuss movie The Lorax. What was unique about both of these labels was the amount of information they could hold on them based on their constructions, and that they both had variable codes on them for customer's to redeem for either free music or a gift with purchase. 

For companies looking to boost sales over the holidays or to run a promotion for their customers, these different constructions of labels can be a real charge for their products! If you are curious about getting an IRC, expanded content label, or coupon quoted just give us a call!