Looking for new and innovative ways to market and promote your product can be challenging. Success with IRC's and expanded content labels comes in the form of promotion for brand loyalty. When was the last time you offered your customers a reason to continue doing business with your company?? If you are a business owner, you can't be standing next to your customers every time they go to a store to purchase your product. What is going to set you aside from the competition? For years, packaging designers have been creating new and innovative packaging to make your product more eye catching to consumers. When you walk down the aisle in a store what is it that really sets you apart from the competition? Let's face it, any brand thats worth anything has packaging with just as much "pop" as yours!!
So what's next?? IRC's and expanded content labels have been used for brand loyalty by many companies. Often we see them on offers from companies like Proctor and Gamble, Johnson and Johnson, or even the large up and comers like 7th Generation. So why not take advantage of offering brand loyalty even if you are a smaller scale company. If you are competing in the retail world, why not model yourself after companies that have a proven track record of brand loyalty. Using an IRC or expanded content label can certainly give your customers reason to return to the shelf for your product. Try adding a coupon to the front of your packaging for your own brand loyalty. Click here to learn more about IRC's and expanded content labeling.