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Flexo 101: A Survival Guide for the Pressure Sensitive Label.

Have you been struggling with designing a label? Do you have questions about what the best material is to run your label on? Do you even know what materials are available? Not sure whether to use varnish or lamination? Have you never heard of a "rewind code?" You've come to the right place. Everyone has been there before- looking for a little bit more education on pressure sensitive labels. If you are already an expert then you might not want to read on any further because this weeks blog is all about the basics of putting together flexo labels! 

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At Label Tech we have dealt with all kinds of label purchasers. Some of these people are extremely educated when it comes to flexo labels- others not so much. There are a lot of new companies out there bringing a new product to market and they are researching what the best way to label their product may be. So what did we do you might ask? We took it upon ourselves to create a "Learning Center" on the Label Tech website so that you can talk the talk when it comes to flexo labels! Right in the upper right side of our website you will find the Learning Center. Here are some of the questions you may find answered!

  • What is the best finish for your label?
  • What is a "Rewind Code?"
  • What is Digital printing?
  • What is four color process?
  • What is full bleed?
  • What is the best size for your label?
  • What are my material choices?
  • What is the ordering process?
  • What is the proofing process?
  • What are these new things called QR Codes?

Note: We feel that having this information can help customers better understand the world of the pressure sensitive label! We hope you find our learning center helpful and if you don't see the answer to the specific question you have feel free to reach out to a specialist. Thanks for tuning in this week to Flexo 101.


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Topics: four color process 4CP labels label tech inc rewind code Label QR Codes Lamination Varnish Pressure Sensitive Labels Pressure Sensitive Labels Protecting Inks Choosing a commercial printer flexographic label printing

The Da Vinci (QR) Code: Labels that Pack Information!

What is a QR Code and why doesn't my label have one? If you are a manufacturer of pretty much any kind of product searching for a way to give more information to your consumer audience then maybe a QR Code is the way to go! QR Codes (also known as "quick response" codes) are actually two dimensional codes that are readable by smartphones, QR readers and also by computers with webcams. The code itself is comprised of black modules in a square format with a white background and usually contain anything from a URL, maps, text, RSS feeds or a variety of data.

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The QR Code was initially created for tracking parts in vehicle manufacturing but now are used in a much wider variety of context. The codes are now popping up in magazines, in advertisements, billboards, on public transportation, consumer products and even on pressure sensitive labels. As the popularity of these codes spread from Japan over to the United States their use has become common. 

Many companies who use pressure sensitive labels are now using QR Codes for a number of applications- promoting their website, offering up more information, or even directing customers to some sort of rebate or coupon program. So how do we create a QR Code for our own use? Several websites are available for generating the codes. Kaywa is a popular site, along with Qurify, and Delivr. After you have taken a moment to create the code you can then upload it to your email signature, facebook page, blog or even your label!

So what is it that makes these little square targets such a great tool for vendors and manufacturers? This question can be answered by taking a look at how your company is handling marketing. Is your marketing plan to push your information on to your target audience or to pull them towards you? 

Information in today's consumer market is key. Consumers are getting further and further away from responding to outbound marketing information like advertisements, direct mail and cold calling. Most people who have a question about a product are going to turn to google before they turn to you. Having great information can help consumers find you. If you can make sure your customer has all the information to make a positive choice to go with your product or service over brand x then using a QR Code may be a step in the right direction.

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Topics: Label QR Codes Making QR Codes QR Code Inbound Marketing
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