Hi, welcome back to one of this weeks label blogs! If you have been printing labels for any substantial amount of time and still have not found a printer that understands your needs then KEEP LOOKING!! Maybe there are some things that you can do to ensure you find the right company to work with. Here are some tips on choosing the right commercial printer.
1. Have you been Shopping Price Over Quality? The old saying "you get what you pay for" can certainly, at times, apply to printing. Every client wants to save money when they can and who can blame them? If a price is unbelievably low it can be assumed that the company either does very little work or in most cases very poor quality.
2. Why Should I Check References? Most commercial printing companies that have any kind of reputation for credibility will be eager to hand over references. Look for companies that give you references openly and willingly and then- CHECK THEM!
3. Don't Just Hire Anyone for the Job! Looking into the companies that you want to do your work is almost as important as creating the project you want to print! Giving the work to just anyone could create problems for you down the line. Costs that could have been avoided could become incurred. Make sure to ask your potential printer for samples of work they have done in the past to make sure they can produce quality work.
4. Guarantee My Work! A printing company with any kind of reputation to uphold will be willing to guarantee their work to some degree. If they make a mistake, they shouldn't be charging you for it. And, if there is a problem with the quality or they ran the wrong stock then again, you shouldn't be charged.
5. Rushing Every Delivery? Needing a rush job done from time to time is totally understandable, but asking your printing company to have insane turn around times on every order is a bit demanding and could cost you a fortune in the long haul. Make sure before you start placing orders there is a clear understanding of what your needs are and how they are going to be met.
6. How Much Capacity Can be Handled? If you are ordering large runs time and time again make sure that your printer has the capacity to meet your demands. A huge mistake can be going with a company that can't handle the demand. Ask your potential printing company what percentage of capacity they are operating at. If your company is growing make sure the company you go with can handle it!
7. Don't Create too much Competition Between Commercial Printers. A little competition never hurt anybody but too much of it can ruin a good relationship. Commercial printers rely on building a great relationship with their customers so they can lend a hand when it is needed. If a client is consistent with their commercial printer then they will be less likely to be frustrated or even worse turned away from when they require quick production at the last minute!
Stay tuned for more FLEXO 101!!