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Taking Custom Food Labels to the Next Level

Have you noticed how many choices there are for consumers today?  I was recently searching for a pasta sauce at my local supermarket.  To my dismay, there must’ve been a hundred sauces to choose from.   Every sauce I inspected seemed to use fresh ingredients and had attractive looking labels.  In today’s competitive food market, manufacturers are looking for any advantage to set their product apart from the rest.  Now, more than ever, manufacturers realize the importance of branding in an industry that has so many choices.  Let’s take a closer look at some of the techniques manufacturers are using to help their product stand out on the shelves.

Bove’s of Vermont is a premium pasta sauce company that uses only the finest all-natural ingredients and time-tested recipes.  The company recently celebrated their 15-year anniversary and they wanted to unveil a fresh new label at the celebration.  This custom food label had to represent their rich history, as well as the freshness that characterizes their ingredients.   Bove’s used sophisticated sketches of plump, ripe tomatoes, fresh basil and roasted garlic cloves to depict some of the ingredients found in each of Bove’s six varieties of sauce.  President Mark Bove said, “Our sauces have always featured illustrations of some of our ingredients.  Based on feedback from our customers over the years, we knew we wanted the artwork on our new labels to be more refined, but to still retain some of our original whimsy and fun.”  These new labels, all designed by Vermont artist Scott Lenhardt, capture the essence of Bove’s of Vermont.  Bove’s decided to use a unique technique when it came to manufacturing the labels.  Typically a varnish is laid down on top of the inks to protect the inks and the label.  The varnish is laid down on the label with a roller.  Then a doctor blade scrapes away excess varnish and ensures it is laid down evenly.  Bove’s chose not to use a doctor blade to remove the excess varnish.  This gave the label a grainy textured feeling.  The label now has an artisanal look and feel.  This production method helped Bove’s achieve a new look while still staying true to their roots. 

                Bove%27s single old resized 600                 Boves single new resized 600

                                  OLD                                                      NEW

“When we took a look at the overall packaging of our products, we also saw an opportunity to really improve the look of our company logo,” said Bove. So, the red, yellow and green oval-shaped Bove’s logo was replaced, and Bove’s products now boast a more sophisticated image of a black ladle wrapped in a scripted black “B”, positioned directly above a much bolder black font.  The new logo is further highlighted by the red sauce in the background.  This custom food label shape and construction help Bove’s of Vermont stand out on the shelves among its competitors.

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Topics: food labels Custom Food Labels Food Label food label printer FDA Approved Labels FDA Approved label printer

Choosing a Label Manufacturer

Thinking about purchasing labels for your product or business?  There are many factors to weigh when choosing a label manufacturer.  The most important factor is their experience.  A label manufacturer that has been printing labels for many years will have a solid knowledge of the industry and the skills to properly advise you with your label needs.  There are many variables that have to be analyzed when choosing the construction of the label.  What is the surface the label is being applied to?  Will there be any temperature extremes during application or beyond?  Will the label be exposed to any moisture or humidity after application?  The construction is extremely important for the look, durability and function of the label.  A well-established company will be familiar with all these aspects and will ask you the proper questions to ensure a quality label is produced for you. 

Look for printers that have in-house customer support.  It is important for a potential print manufacturer to actually assign a customer service representative to your account so they can educate you on the label printing process.  Good communication from this representative is imperative so that you know exactly what to expect through every step of the process.  This customer service representative should also work closely with an in-house graphics department.  This graphics team should have the ability to assist with any design or digital file requirement questions that you may have.

Check to see if the print manufacturer has some type of a quality assurance program or department.  This program or department should emphasize continuous improvement, defect prevention, and reduction of variation to achieve total customer satisfaction.  An industry standard for a high level of quality assurance is ISO 9001.  ISO 9001 specifies requirements for a quality management system where an organization demonstrates its abilities to consistently provide a product that meets the customer’s needs, as well as applicable statutory and regulatory requirements.

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Seek out a printer that has many different capabilities.  Some of these capabilities can include printing on the front and the back, Foil Stamping, Embossing, U.V. Flexo, Digital Printing, Extensive Die Cutting Capabilities, Consecutive Barcode, Arabic Numbering, Variable Date, Laminating and U.V. Varnishing.  A printer that has a wide array of capabilities will give you more choices and in provide a high quality label for your product or business.

If your still unsure of which label manufacturer to go with, ask for a sample kit and references.  The sample kit should have a wide variety of labels that showcases the manufacturer’s abilities.  Make sure you ask for references of past customers.  A reputable label manufacturer should have no qualms about providing you with these, and positive references from satisfied customers can surely put your mind at ease before you place your first order.

Label manufacturers have many tools at their disposal to prove their reliability.  Make sure they have been in business for many years and that the company has grown over those years.  An in-house customer service and graphics department will be able to communicate important information to you and ensure quality and service throughout the process.  A quality record of accomplishment and glowing references will assure you that your labels will be produced as close to your vision as possible.

 

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Topics: help me find a printer Label Manufacturers Choosing a commercial printer food label printer

Is Your Custom Food Label FDA Approved?

Is your custom food label FDA approved? This is the most important question for companies engaged in food processing industry that have to comply with various safety regulations. Failure to comply with these rules invites hefty fines and penalties which can be financially devastating.

Various parameters have to be accounted for to make sure that your custom food labels are FDA approved. In order to ensure standardization of food labeling procedures and to ascertain that sufficient nutritional information was brought to the knowledge of the end user, each label must contain information in a particular format to ensure easy representation of necessary information. All packaged food products are required to carry these labels. Hence, hiring the services of experts who make custom food labels is always handy to ensure that your custom food labels adhere to FDA requirements.

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An expert custom food label maker ascertains that your label features the following.

Identification mark

As per FDA compliance, the label maker ensures that every label of the food product contain the product name, the contact details of the producer as well as the size of the product.

Ingredients of the product

Each of the custom food labels must contain information regarding the contents of the product in descending order by predominance or by weight. A custom label maker lists all ingredients used in manufacturing the product in a clear and legible manner.

Serving size

FDA requires that every pack of the product clearly specify the size of the servings as well as the number of servings per pack. The professional label maker lists out nutritional break down per servings as required.

Nutritional facts

A professional custom label maker clearly specify information regarding per serving values for calories, total fat, sodium, cholesterol, total carbohydrates, protein, vitamins etc in accordance with FDA approvals.

Daily values

As per the requirements of FDA, the custom food label maker mentions percentage of daily values specifying per serving nutritional value of your product based on a 2,000 calorie a day diet.

Health claims

By listing informational evidence of claims made by your company regarding low calories, low fat, the expert label maker ensures that your custom food labels comply with FDA regulations.

Quality standards

Complying with minimum quality standard is a prime necessity and must be listed on custom food labels. Failing to do so can result in huge penalties. An experienced custom label maker list out necessary details and avoid such a situation.

Thus, various things have to be mentioned in deep detail in order to ensure that your custom food labels are FDA approved. Food labels that comply with FDA standards sell faster and get better customer response than others. All these can’t be attained without hiring a reputable custom food label maker. Businesses that don’t hire a professional label maker often fail to achieve the desired success in the long run. So, take the help of a professional custom food label maker and enjoy an edge over your competitors.

Topics: salsa label food labels food labels Custom Food Labels Food Label food label printer FDA Approved Labels FDA Approved label printer

Considering what makes your food labels stick?

Label Tech, Inc has been manufacturing food labels for the food industry since 1985. We have assisted customers such as Dunkin Donuts, Pearl Meat, Stonewall Kitchen, Cabot Cheese and many others. Food labeling can be a simple process and at other times often complicated. Are you labeling a glass jar or a plastic bottle? Is your product “hot fill” or room temperature? Are you labeling your product in a freezer or in a warehouse? If you have a product that is going to be exposed to condensation have you considered protecting the inks? There are many more questions to take into consideration.

 

At Label Tech, Inc our customer service department is constantly being trained in the art of application. At Label Tech application is everything.  What I mean by that is the series of questions that we need to take in to consideration in order to make sure your label sticks to your product, and that your customer can still clearly see your branding from the first use of your product to the last.

 

Gringo Jack’s is a small business based in Vermont. They make salsas and hot sauces that are… well… delicious! Jack and Michele who run the day-to-day operations of the company wear many hats. Small business owners are often busy people, their time is valuable. For Jack and Michele, becoming label experts in between running a company and promoting a brand wasn’t an option. They needed a vendor who understood their needs fast and was able to produce in a timely manner. They turned to Label Tech Inc.

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Having a wide variety of salsas and hot sauces we understood immediately that the products we would be filling would most likely be run in combination so as to save Gringo Jack’s money by getting the price per thousand down over larger quantities. Side note- if your label manufacturer isn’t offering you price breaks at higher order quantities then you need to talk to us. Running in combo we were also able to use as many common plates as possible to get the plate charges down.

 

The first questions we had for Jack and Michele were all about application. If you can get the application of the label accurate the first time around, you can save everyone a lot of time, money and headache. One of the sales representatives at Label Tech was able to assess the situation quickly and professionally. Gringo Jack’s uses a hot fill technology- that is to say; the salsas and hot sauces are going into the glass jars at a high temperature. If we used a regular permanent adhesive, the labels would of bubbled and peeled off almost immediately. By switching to a freezer grade adhesive we were able to prevent this issue from occurring. Another issue that we wanted to avoid was having the inks on the front of the label run or smear over time by condensation or sauce being wiped off the front of the jar. By placing a lamination over the label we easily avoided this issue. Jack and Michele have been very pleased by our work.

 

If you are experiencing label issues with a food label you don’t have to put up with it! There are vendors out there who can assist you in having a better presentation with your product. Stay tuned for more blogs from your label experts at Label Tech!

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Topics: label tech inc salsa label hot fill labels glass jar labeling multiple sku printing in line labeling Pressure Sensitive Labels food labels flexographic label printing food label printer

Color Match Issues for Food Labels Conquered by Label Tech Inc Again!

Virginia Chutney is a family owned company based in Rappahannock county, VA. The company has been making specialty chutney's ranging in flavors from Balsamic Fig to Spicy Plum, Rhubarb and many others since Clare and Neville Turner founded the company and settled in VA. 

As a manufacturer of specialty chutneys the company grew and eventually needed a line for filling jars. Once the line was set up to run it was time to order food labels. Filling jars that are hot fill can be tricky when it is time for labeling. When the product is filled in the jar, often times the jar remains hot for some time. Placing a label on a hot jar may sound simple, but if your flexographic label printer isn't adhesive savy, it can make for messy labels. Their label problems didn't end with poor adhesive selection. 

Virginia Chutney was also experiencing issues with consistent label color. If your label printer is sending you inconsistent labels with every shipment, chances are either one of two things is going on: one, he's not printing the labels for you and he's subbing out the work to other printers each time for to find the best margins to make money off of you. If you are buying from a print distributor instead of going direct to a label manufacturer you are most likely paying 15-30% more than you should be for your labels. Or two- he doesn't know what he's doing. If you combine the issues that Virginia Chutney was having with their labels, chances are that's enough for you to look at a new vendor. 

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Label Tech Inc is also a family owned and operated business and they were ready to make a difference for Virginia Chutney. 

Solving color issues is something we are very familiar with. Virginia Chutney has many different products that are all run with the same size label. This allowed Label Tech Inc to switch them over to a digital press for superior four color process label printing and unmatched color consistency. Our HP Indigo Digital press sits in a climate controlled room and our press operators mark down all the color readings on the job ticket. This allowed our press operators to match color exactly on all future repeat orders for Virginia Chutney. 

Freezer grade adhesive allowed us to run hot fill labels for them with no bubbling or peeling of the label after it was applied to the hot jar. Simple solutions are easy once you've been down that road before. Here is what Clare Turner had to say about Label Tech Inc's most recent order for Virginia Chutney: 

Just wanted to thank you for doing such a wonderful job with the Cranfiggy labels - we asked for a rushed job on a small amount of labels and then sent you the wrong UPC and yet you still managed to get them to us well ahead of time.

Our experience with printers has always been complicated but working with Label Tech Inc is a joy and we will recommend you at every opportunity we get.  We will be at the Fancy Food Show (Booth 3026) next week and if you plan to attend please try and visit us.

Thanks very much

Clare

Clare Turner
The Virginia Chutney Company

Label Tech Inc has over 25 years of experience in the label manufacturing business. We have been ISO Certified since 1998 and have a quality control procedure in place for every thing that we do. Please allow us to fix your label problems or take a look at us as a new vendor. 

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Topics: four color process 4CP labels label tech inc digital printing hot fill labels glass jar labeling bubbling labels label not sticking label application multiple sku printing Color match issues for labels color consistency color inconsistency labels in line labeling chutney labels labels peeling Pressure Sensitive Labels food labels flexographic label printing food label printer
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