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Taking Custom Food Labels to the Next Level

Have you noticed how many choices there are for consumers today?  I was recently searching for a pasta sauce at my local supermarket.  To my dismay, there must’ve been a hundred sauces to choose from.   Every sauce I inspected seemed to use fresh ingredients and had attractive looking labels.  In today’s competitive food market, manufacturers are looking for any advantage to set their product apart from the rest.  Now, more than ever, manufacturers realize the importance of branding in an industry that has so many choices.  Let’s take a closer look at some of the techniques manufacturers are using to help their product stand out on the shelves.

Bove’s of Vermont is a premium pasta sauce company that uses only the finest all-natural ingredients and time-tested recipes.  The company recently celebrated their 15-year anniversary and they wanted to unveil a fresh new label at the celebration.  This custom food label had to represent their rich history, as well as the freshness that characterizes their ingredients.   Bove’s used sophisticated sketches of plump, ripe tomatoes, fresh basil and roasted garlic cloves to depict some of the ingredients found in each of Bove’s six varieties of sauce.  President Mark Bove said, “Our sauces have always featured illustrations of some of our ingredients.  Based on feedback from our customers over the years, we knew we wanted the artwork on our new labels to be more refined, but to still retain some of our original whimsy and fun.”  These new labels, all designed by Vermont artist Scott Lenhardt, capture the essence of Bove’s of Vermont.  Bove’s decided to use a unique technique when it came to manufacturing the labels.  Typically a varnish is laid down on top of the inks to protect the inks and the label.  The varnish is laid down on the label with a roller.  Then a doctor blade scrapes away excess varnish and ensures it is laid down evenly.  Bove’s chose not to use a doctor blade to remove the excess varnish.  This gave the label a grainy textured feeling.  The label now has an artisanal look and feel.  This production method helped Bove’s achieve a new look while still staying true to their roots. 

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“When we took a look at the overall packaging of our products, we also saw an opportunity to really improve the look of our company logo,” said Bove. So, the red, yellow and green oval-shaped Bove’s logo was replaced, and Bove’s products now boast a more sophisticated image of a black ladle wrapped in a scripted black “B”, positioned directly above a much bolder black font.  The new logo is further highlighted by the red sauce in the background.  This custom food label shape and construction help Bove’s of Vermont stand out on the shelves among its competitors.

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Topics: food labels Custom Food Labels Food Label food label printer FDA Approved Labels FDA Approved label printer

Is Your Custom Food Label FDA Approved?

Is your custom food label FDA approved? This is the most important question for companies engaged in food processing industry that have to comply with various safety regulations. Failure to comply with these rules invites hefty fines and penalties which can be financially devastating.

Various parameters have to be accounted for to make sure that your custom food labels are FDA approved. In order to ensure standardization of food labeling procedures and to ascertain that sufficient nutritional information was brought to the knowledge of the end user, each label must contain information in a particular format to ensure easy representation of necessary information. All packaged food products are required to carry these labels. Hence, hiring the services of experts who make custom food labels is always handy to ensure that your custom food labels adhere to FDA requirements.

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An expert custom food label maker ascertains that your label features the following.

Identification mark

As per FDA compliance, the label maker ensures that every label of the food product contain the product name, the contact details of the producer as well as the size of the product.

Ingredients of the product

Each of the custom food labels must contain information regarding the contents of the product in descending order by predominance or by weight. A custom label maker lists all ingredients used in manufacturing the product in a clear and legible manner.

Serving size

FDA requires that every pack of the product clearly specify the size of the servings as well as the number of servings per pack. The professional label maker lists out nutritional break down per servings as required.

Nutritional facts

A professional custom label maker clearly specify information regarding per serving values for calories, total fat, sodium, cholesterol, total carbohydrates, protein, vitamins etc in accordance with FDA approvals.

Daily values

As per the requirements of FDA, the custom food label maker mentions percentage of daily values specifying per serving nutritional value of your product based on a 2,000 calorie a day diet.

Health claims

By listing informational evidence of claims made by your company regarding low calories, low fat, the expert label maker ensures that your custom food labels comply with FDA regulations.

Quality standards

Complying with minimum quality standard is a prime necessity and must be listed on custom food labels. Failing to do so can result in huge penalties. An experienced custom label maker list out necessary details and avoid such a situation.

Thus, various things have to be mentioned in deep detail in order to ensure that your custom food labels are FDA approved. Food labels that comply with FDA standards sell faster and get better customer response than others. All these can’t be attained without hiring a reputable custom food label maker. Businesses that don’t hire a professional label maker often fail to achieve the desired success in the long run. So, take the help of a professional custom food label maker and enjoy an edge over your competitors.

Topics: salsa label food labels food labels Custom Food Labels Food Label food label printer FDA Approved Labels FDA Approved label printer

Why Are You Being So "Pressure" Sensitive? No More Cut'n'Stack!

What exactly does pressure sensitive mean and what exactly is a pressure sensitive label? If you are labeling a product then you should know that you have choices. Have you ever heard of a cut and stack label? How about a paper label? Often times, these can be the direct competitors of a pressure sensitive label.

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Paper labels or "cut and stack" labels are applied to a product with a glue application process. Picture a stamp being licked and stuck to an envelope- it is a similar process when applying a paper label. Most beer bottles have a paper label on them. Sometimes the glue doesn't get applied consistently to the back of the paper label and what you end up seeing as a result is a label that is peeling up on the edges or corners. Paper labels are also very thin by nature of the material that is being used to print. As a result, paper labels can rip very easily. Whether you are making a custom product label, a custom food label, beverage labels, or any other kind of labels, it is good to know that you have choices in quality as well as durability. How your label is printed could very easily determine its shelf appeal.

So what is a pressure sensitive label? Put somewhat simply and a tad technically: pressure sensitive labels form a bond by simply applying pressure to the face of the label and in doing so the adhesive backed material adheres to the adherend! Put very simply- a sticker! Pressure sensitive labels are designed for a multitude of applications OTHER THAN being permanently placed on a product. There are a wide array of pressure sensitive adhesives that can achieve various results ranging from: permanent, removable, repositionable, static cling, freezer grades, light tack or even heavy tack adhesives. The list goes on. 

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The most important part of choosing label adhesives should be done by your printer. If you are having issues with your label not sticking then maybe it's time to look at some other adhesive solutions. Who knows- maybe your current printer doesn't know how to solve your problem! If you have any specific adhesive needs then you should call in an expert. Label manufacturers can bring in their material suppliers to mix and match adhesives with face stocks to find what best works for your label application. If your printer is looking to form a longstanding relationship with you and your company then he should be eager to solve your printing problems!

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Topics: coupon labels Pressure Sensitive Labels Pressure Sensitive Labels beverage labels food labels flexographic label printing bottle label Custom Food Labels Product Labeling Food Label

Label Tech Sticks Custom Food Labels on Bove's of Vermont!!

Family businesses like doing business with other family businesses and Bove's of Vermont is no different. Dick Bove, second generation family business owner had this to say about it:

"partnering with companies that are family business' is so much  better than dealing with the corporate nonsense. -Dick Bove."

Label Tech Inc has been making custom food labels since 1985 and when Mark Bove met up with Label Tech he immediately liked the way they did business. Bove’s of Vermont, a premium pasta sauce company with roots in a 3rd generation family-run Italian restaurant, is committed to producing authentic sauces, frozen lasagna and meatballs using only the finest all-natural ingredients and time-tested recipes, at a reasonable and fair price point.

If you are looking for a vodka sauce that will knock your socks off then look no further!! Bove's Vodka Sauce has already climbed the charts to celebrity status being featured on Food Network's Throwdown with Bobby Flay! What is the secret to their success? Great ingredients and staying true to their roots when it comes to recipes. This vodka sauce is made with local vodka, crushed and diced tomatoes, sheeps milk pecorino romano, hand peeled garlic, Vermont cream, and a touch of red pepper for an even heat! Oh, did we forget to mention that it's gluten and sugar free!!

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As Bove's business has continued to grow the search for a great label manufacturer has been a priority. Your label is your on-shelf store front, if it doesn't look good then it just doesn't sell. Bove's knows that Label Tech Inc has been making custom food labels since 1985 so the decision to have them as their premier label company was a simple one. There are many label companies out there to choose from however, having a local label manufacturer with the capacity to run high volume pressure sensitive labels was key for Bove's success. Here is what Mark Bove had to say about family business:

"Staying local and supporting your local community is what being a family business is all about. When people buy products in the grocery store today it's really hard to imagine who actually makes the product- at Bove's, being family oriented and engaging to our family of supporters we speak to everyone who may be interested in what we have to offer. Bove's celebrates 70 years this year serving countless generations of patrons. - Mark Bove."

Here's a brief clip from the Throwdown with Bobby Flay and Mark Bove!

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Topics: Label Manufacturers Label Companies food labels Custom Food Labels Product Labeling Food Label
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