Welcome to the Label Tech Inc Blog.

Consumers Can't Resist the Temptation of Instant Redeemable Coupons

In today’s information age, consumers are used to having information readily available.  Consumer goods utilize labels to convey product information.  However, space on a label being limited, companies are always looking for ways to maximize the amount of information they can provide to consumers.  Instant Redeemable Coupons (IRCs) and Extended Content Labels (ECLs) are the perfect solution.  IRCs use an adhesive-backed liner to affix a promotional offer to a package.  ECLs add an extended printing surface folded into the final label package for an increase in content. 

According to a 2011 report by the Promotion Marketing Association's Coupon Council, instant on-pack coupon redemptions have increased by 32.6% from 2010. The recent economy has trained consumers to be more conscious of "savings opportunities,” seeking out products that can be purchased with coupons.  Coupons cause consumers to buy more than they otherwise would in a given time period, especially BOGO (buy one, get one) coupons.  IRC coupon labels are a cost effective means to attract attention to existing products. Today's consumers are drawn towards savings, more than ever.  When two products are side by side the one with the offer will move off the store shelves faster than the one without an offer. 

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Once the IRCs are applied to the product, the top layer of the coupon is removed revealing the coupon information.  Since there is no adhesive on the reverse side, the coupon can be easily peeled off, leaving no residue on the product.  The dry-release construction allows the consumer to immediately hand in the coupon to the cashier or mail it in for a discount.  IRCs can utilize 3 printing surfaces: the front panel, back panel and base.  Companies also use IRCs to bundle products or even entice consumers to try a new product. 

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Extended Content Labels or Booklet Labels are ideal for companies that have smaller labels or that would just like to have more information on their label.  Utilizing ECLs allows brand owners to: include federal and state required regulatory information at legible type sizes; provide value added product information, such as recipes, use instructions for consumers looking to educate themselves about product purchases; keep health and safety information with the product for the entire product life cycle; maintain space for brand and marketing messages; and include multi-lingual content.  Economic and sustainability benefits include reduction of SKUs, especially in the case of multiple export countries to reduce printing and inventory costs.

Because of the limited space on a standard label, IRCs and ECLs allow for companies to promote or display additional information about their product right where they need to, on the product itself, without destroying the visual appeal of their packaging.

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Topics: coupon labels IRC's Coupons IRC Instant Redeemable Coupons IRC Labels On Pack coupons Expanded Content Labels Booklets ECLs

On Pack Labels- Redeeming Dry Technology.

Dry Technology Products can be a powerful marketing tool! This weeks Blog is brought to you by Mike Szymanski. With decades of experience in the label and packaging industry Mike can speak to a multitude of solutions for almost any application!

Instant Redeemable Coupons (IRC) are a label product which is most commonly applied to retail products to offer an instant in store discount or mail in rebate.

The removable coupon is created when the facestock and top film ply of the coupon base are separated from the bottom film ply on the substrate or the product its applied to. The dry coupon (no adhesive) can be printed in four color process or in just a couple of colors, many facestocks are available for the many different construction possibilities. Coupons are designed for automatic applications and they will all remove cleanly with no adhesive residue. Built in lift tab areas can be designed to facilitate consumer acceptance and will not obstruct the graphics underneath.

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IRCs can be presented and promotionally developed as a turnaround tool, for return coupons, proof of purchase, receipt cards, sweepstakes programs, and promotional labels.  Direct mail is another marketing use of this type of tool and its capabilities. One direct mail marketing use would be temporary I.D. cards. The garment industry would use this type of label as a removable hang tag, or another non-tacky type label.

The marketing of instant on-pack coupons, used on the outside of a package and that are removed and redeemed instantly for the product inside have the highest rate of success. This type of application has the highest redemption rate because you just peel and redeem, no clipping, saving or searching. List price is maintained by on-pack coupons, and eliminates double bookkeeping by the manufacturer and retailer. On-pack coupons can be implemented quickly with packaging changes being unnecessary and savings advantages offered without impairing brand image. Instant coupons encourage trial purchase and reward brand loyalty. Product labeling like food labels and beverage labels can be used like a coupon to market sweepstakes, games and contests to generate consumer involvement and brand recognition.

To ensure success of your coupon program we can suggest and supply ideas and the necessary materials that will aid in the specifications and pertinent information for construction design, development, and application of yoour labeling projects. Samples can be supplied upon request.   

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Topics: coupon labels variable data labels variable information labels IRC's Coupons IRC Specialty Construction Labels Instant Redeemable Coupons IRC Labels Marketing Labels On Pack coupons

Why Are You Being So "Pressure" Sensitive? No More Cut'n'Stack!

What exactly does pressure sensitive mean and what exactly is a pressure sensitive label? If you are labeling a product then you should know that you have choices. Have you ever heard of a cut and stack label? How about a paper label? Often times, these can be the direct competitors of a pressure sensitive label.

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Paper labels or "cut and stack" labels are applied to a product with a glue application process. Picture a stamp being licked and stuck to an envelope- it is a similar process when applying a paper label. Most beer bottles have a paper label on them. Sometimes the glue doesn't get applied consistently to the back of the paper label and what you end up seeing as a result is a label that is peeling up on the edges or corners. Paper labels are also very thin by nature of the material that is being used to print. As a result, paper labels can rip very easily. Whether you are making a custom product label, a custom food label, beverage labels, or any other kind of labels, it is good to know that you have choices in quality as well as durability. How your label is printed could very easily determine its shelf appeal.

So what is a pressure sensitive label? Put somewhat simply and a tad technically: pressure sensitive labels form a bond by simply applying pressure to the face of the label and in doing so the adhesive backed material adheres to the adherend! Put very simply- a sticker! Pressure sensitive labels are designed for a multitude of applications OTHER THAN being permanently placed on a product. There are a wide array of pressure sensitive adhesives that can achieve various results ranging from: permanent, removable, repositionable, static cling, freezer grades, light tack or even heavy tack adhesives. The list goes on. 

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The most important part of choosing label adhesives should be done by your printer. If you are having issues with your label not sticking then maybe it's time to look at some other adhesive solutions. Who knows- maybe your current printer doesn't know how to solve your problem! If you have any specific adhesive needs then you should call in an expert. Label manufacturers can bring in their material suppliers to mix and match adhesives with face stocks to find what best works for your label application. If your printer is looking to form a longstanding relationship with you and your company then he should be eager to solve your printing problems!

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Topics: coupon labels Pressure Sensitive Labels Pressure Sensitive Labels beverage labels food labels flexographic label printing bottle label Custom Food Labels Product Labeling Food Label

What the Heck is Four-Color Process? AKA 4CP.

What the heck is four-color process or what is commonly referred to as full color? Well, don’t feel bad about not knowing or having limited knowledge on the subject. In flexographic printing and digital printing it is good to have a brief understanding of what 4CP stands for and what it can do for your labels. CMYK and full color are both commonly referred to terms in label printing. Full color is not anything special so don't worry about your friends laughing at you for not understanding what it means. It is just a commonly referred to term for 4CP. CMYK is important. CMYK refers to the colors that are used in four-color process: cyan, magenta, yellow, and black. The true meaning of the K is for Key Plate, however to make things simple let's just refer to it as the black plate. Click here to find out about our prepress department. Printing in 4CP allows for the printer to construct any color in the Pantone (PMS) book from these four colors. In doing so it allows the graphic designer who is creating your labels to get way more creative in designing your labels.

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Side note: if you want a "spot color" then you are referring to us picking an actual PMS number out of the pantone book. If you look in a "bridge" book then you can see the difference between making a color out of 4CP versus using the actual color itself. It is a subtle difference but good to take in to consideration when designing a label.

The CMYK process works by partially or entirely subtracting reflective light from whatever surface it is covering. In most cases the surface is white and often times when a Flexographic printer is printing on clear surfaces they will first lay down a coat of white to get a better color reflection, much like a painter laying down a base coat. 

Label Tech Inc has become an expert at four-color process printing. We run 4CP on many of our flexographic Mark Andy presses and we also run 4CP on our digital press. 

Printing a four-color process image and then laying down one or more spot colors can make for a label that has pop or more shelf appeal then your competitors. Stay tuned for more info from Label Tech Inc on labels and labeling. 

Topics: four color process 4CP labels label tech inc digital printing salsa label multiple sku printing Color match issues for labels color consistency color inconsistency labels coupon labels Pressure Sensitive Labels beverage labels food labels flexographic label printing cosmetic labels pharmaceutical labels consumer product labels

Label Tech Inc, your expert in Flexographic Label Printing.

Welcome to the Label Tech Inc Blog, we hope to be your new experts in Flexographic, UV Flexo, Rotary Screen or Digital Label printing. Wondering who we are? Take a look!

Label Tech, Inc. was founded in 1985. The company has grown to over seventy employees with eleven presses, including digital technology, housed in a forty thousand square foot workplace.

Label Tech is a recognized industry leader, and our quality program became ISO registered in 1998. In addition, Label Tech is a UL, CSA and FSC Forest Stewardship Council approved printer.

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Over the twenty plus years of servicing our clients, we have developed a highly skilled and dedicated work force producing top quality labels, tags and tickets for thousands of products and applications in the United States as well as internationally.

Whether you need product shipped around the corner or around the world we stand ready to meet your requirements. Call on our experienced professional staff to assist you with your labeling requirements.

Topics: coupon labels beverage labels cosmetic labels pharmaceutical labels consumer product labels UL labels
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