Welcome to the Label Tech Inc Blog.

First Glance - The Impact Of Color On Consumer Choice

Colors are more than just visual cues — they can evoke emotions in consumers and completely change how they feel about specific products and services.

Jonathon Schuldt, assistant professor of communication and director of Cornell's Social Cognition and Communication Lab, recently published a study in the journal of Health Communication.  Schuldt asked 93 university students to imagine that they were hungry and picture a candy bar while waiting in line at the grocery store.  The students were presented a candy bar with either a red or a green calorie label and asked to guess whether the treat contained more or fewer calories and how healthy it was.  The results showed the students perceived the green-labeled bar as more healthful than the red one, even though the calorie content was the same.  Schuldt repeated the experiment with 39 online participants who were shown candy with either green or white labels and the results were the same.  But the online survey also indicated that the more importance participants placed on healthy eating, the more they perceived the white-labeled candy bar as less healthful than the green one.  While you may not sell candy bars or even food, this study confirms the importance labels play in the purchasing process and just how crucial it is to select the right color and design for your labels.

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As a KISSmetrics report on how colors affect purchases indicates, 93 percent of customers judge products by visual appearance, compared to the 7 percent who go by texture and smell.  Additionally, 85 percent of customers say color is one of the primary reasons they purchase a product.  Colors can also become associated with specific brands.  Four out of every five consumers say that vibrant colors help them remember brands.

When designing labels, businesses should place special emphasis on color selection. 

Time should be spent on market research and identifying a target market.  Colors such as orange, red and royal blue tend to catch the eye of impulse shoppers, while navy blues and teals are more likely to attract budget shoppers.  Labels should reflect their product's target audience.  Work with a graphic artist to produce a design that will appeal to your target market and, if possible, test the response you get from an unbiased audience.

While the extra time and money may seem overkill for custom labels, Schuldt’s new study proves just how influential this seemingly inconsequential item has on the purchase process.  Even a small change, such as label color, can make a big difference and significantly increase sales.  As the old expression goes, "There are no second chances at making a good first impression."  Whether consumers are browsing the shelves of a grocery store or picking a bottle of wine from a liquor store rack, labels are often the key to making that first impression.  Colors are the most basic element of label design.  After these are established, businesses should figure out what images, logos and copy they want to include on the package.  It's crucial that all four elements work together to create the best first impression on shoppers.

Topics: Color match issues for labels color inconsistency labels label color impact of color

Is Your Label Printer Color Blind??

In today's digital environment where most communication occurs online, getting color consistency can be a challenge for some printers. If your printer is color blind, your business could be suffering! We had a chance to sit down with our pre-press department this week to talk about getting color right the first time around. Here is what Clayton Nau, resident expert on color, had to say about it.

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Obtaining predictable color reproduction in the digital age can be a huge challenge because each device - camera, scanner, monitor, or printer - responds to or produces color differently.

Color Science is a big world, and producing accurate color means taking steps and putting into practice good color management. We use the EFI Colorproof XF Color Management System.  Using a dedicated Color Rip (computer) and a state of the art quality proofing device (large-format multi-color ink jet printer), we can produce proofs for our customers that best represent what their label will look like.

We have created our own custom color profiles that allow our proofing devices to match the expected output from our press. Essentially we have fingerprinted our presses to our pre-press proofing system so the customer sees a proof that is identical to what their label will look like. This allows us to compare our color-managed output to industry standard profiles and make adjustments to the output file so the printed piece looks like the label the customer is looking for.

Also, if a specific label changes from a digital print job to a flexo-printed label, or there is a stock or finishing change, we can better anticipate any color shifts that might occur because of these changes and make adjustments accordingly. This can be advantageous for companies who's volumes are getting to that tipping point of moving on to a flexo press from a digital one.

Today, more and more customers supply digital files to us without any hard-copy proof, making color management even more important.  In a perfect world, you push a button and the perfect label pops out.  In the real world, a lot of talented, professional people work hard to assure a print job meets the customer’s expectations.  Color management is one of the fine tools we use to make great looking printed labels a reality.

Stay tuned for more information on printing and how to improve the quality of your labels! Thanks for tuning in!

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Topics: digital printing Color match issues for labels color consistency color inconsistency labels flexographic label printing

What the Heck is Four-Color Process? AKA 4CP.

What the heck is four-color process or what is commonly referred to as full color? Well, don’t feel bad about not knowing or having limited knowledge on the subject. In flexographic printing and digital printing it is good to have a brief understanding of what 4CP stands for and what it can do for your labels. CMYK and full color are both commonly referred to terms in label printing. Full color is not anything special so don't worry about your friends laughing at you for not understanding what it means. It is just a commonly referred to term for 4CP. CMYK is important. CMYK refers to the colors that are used in four-color process: cyan, magenta, yellow, and black. The true meaning of the K is for Key Plate, however to make things simple let's just refer to it as the black plate. Click here to find out about our prepress department. Printing in 4CP allows for the printer to construct any color in the Pantone (PMS) book from these four colors. In doing so it allows the graphic designer who is creating your labels to get way more creative in designing your labels.

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Side note: if you want a "spot color" then you are referring to us picking an actual PMS number out of the pantone book. If you look in a "bridge" book then you can see the difference between making a color out of 4CP versus using the actual color itself. It is a subtle difference but good to take in to consideration when designing a label.

The CMYK process works by partially or entirely subtracting reflective light from whatever surface it is covering. In most cases the surface is white and often times when a Flexographic printer is printing on clear surfaces they will first lay down a coat of white to get a better color reflection, much like a painter laying down a base coat. 

Label Tech Inc has become an expert at four-color process printing. We run 4CP on many of our flexographic Mark Andy presses and we also run 4CP on our digital press. 

Printing a four-color process image and then laying down one or more spot colors can make for a label that has pop or more shelf appeal then your competitors. Stay tuned for more info from Label Tech Inc on labels and labeling. 

Topics: four color process 4CP labels label tech inc digital printing salsa label multiple sku printing Color match issues for labels color consistency color inconsistency labels coupon labels Pressure Sensitive Labels beverage labels food labels flexographic label printing cosmetic labels pharmaceutical labels consumer product labels

Color Match Issues for Food Labels Conquered by Label Tech Inc Again!

Virginia Chutney is a family owned company based in Rappahannock county, VA. The company has been making specialty chutney's ranging in flavors from Balsamic Fig to Spicy Plum, Rhubarb and many others since Clare and Neville Turner founded the company and settled in VA. 

As a manufacturer of specialty chutneys the company grew and eventually needed a line for filling jars. Once the line was set up to run it was time to order food labels. Filling jars that are hot fill can be tricky when it is time for labeling. When the product is filled in the jar, often times the jar remains hot for some time. Placing a label on a hot jar may sound simple, but if your flexographic label printer isn't adhesive savy, it can make for messy labels. Their label problems didn't end with poor adhesive selection. 

Virginia Chutney was also experiencing issues with consistent label color. If your label printer is sending you inconsistent labels with every shipment, chances are either one of two things is going on: one, he's not printing the labels for you and he's subbing out the work to other printers each time for to find the best margins to make money off of you. If you are buying from a print distributor instead of going direct to a label manufacturer you are most likely paying 15-30% more than you should be for your labels. Or two- he doesn't know what he's doing. If you combine the issues that Virginia Chutney was having with their labels, chances are that's enough for you to look at a new vendor. 

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Label Tech Inc is also a family owned and operated business and they were ready to make a difference for Virginia Chutney. 

Solving color issues is something we are very familiar with. Virginia Chutney has many different products that are all run with the same size label. This allowed Label Tech Inc to switch them over to a digital press for superior four color process label printing and unmatched color consistency. Our HP Indigo Digital press sits in a climate controlled room and our press operators mark down all the color readings on the job ticket. This allowed our press operators to match color exactly on all future repeat orders for Virginia Chutney. 

Freezer grade adhesive allowed us to run hot fill labels for them with no bubbling or peeling of the label after it was applied to the hot jar. Simple solutions are easy once you've been down that road before. Here is what Clare Turner had to say about Label Tech Inc's most recent order for Virginia Chutney: 

Just wanted to thank you for doing such a wonderful job with the Cranfiggy labels - we asked for a rushed job on a small amount of labels and then sent you the wrong UPC and yet you still managed to get them to us well ahead of time.

Our experience with printers has always been complicated but working with Label Tech Inc is a joy and we will recommend you at every opportunity we get.  We will be at the Fancy Food Show (Booth 3026) next week and if you plan to attend please try and visit us.

Thanks very much

Clare

Clare Turner
The Virginia Chutney Company

Label Tech Inc has over 25 years of experience in the label manufacturing business. We have been ISO Certified since 1998 and have a quality control procedure in place for every thing that we do. Please allow us to fix your label problems or take a look at us as a new vendor. 

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Topics: four color process 4CP labels label tech inc digital printing hot fill labels glass jar labeling bubbling labels label not sticking label application multiple sku printing Color match issues for labels color consistency color inconsistency labels in line labeling chutney labels labels peeling Pressure Sensitive Labels food labels flexographic label printing food label printer
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