The beverage industry is one of the largest industries in the world and also one of the most competitive. Beverage manufacturers are looking for any advantage when it comes to having their product stand out on the shelves. Manufacturers are becoming more aware of the impact labels have on their potential customers and are putting more effort into label design. Beverage labeling, once almost an afterthought, has come a long way. No longer a device used for simply naming the product and listing its ingredients, labeling is now an art form, a promotional tool that not only tells a story, but sends a valuable come-closer message to increasingly demanding consumers. Labels, with their eye-catching design and clear information, are what help customers pick up the beverage in the first place. A quality drink and satisfying taste will keep customers coming back for more. This blog will take a look at some of the technology used with beverage labels.
More and more beverage companies are moving away from paper labels towards film labels.
Graphically you cant do as much with paper as with film. Film yields a higher print quality. Paper labels cant take the same abuse, like getting wet, hot or scratched. In addition to durability and moisture-resistance, many customers and consumers are seeking an upscale appearance as well. This can be achieved through design, but also via the labeling material itself.
Manufacturers are becoming increasingly focused on green technology and efficiency. Beverage companies are always looking for ways to save money without cutting corners, so sustainable technology is top of the list now because of the potential savings that it represents. This means using materials that cost less and do not interfere with recycling. Beverage companies are also looking for thinner films. One of the advantages of going thinner is that it can take some of the cost out of the process because youre using less material. It helps the label really disappear on the bottle the thinner it is, the more it looks like its painted on the bottle. Thinner labels also help beverage companies become more sustainable. By switching from a 2.6 mil white BOPP to a thinner construction made from 2.4 mil white BOPP, customers can reduce the environmental impact associated with this material. These results are driven by a 23% reduction in the material weight of the facestock, adhesive and liner.
Clear film labels are popular in cases where color is among a products main features. It allows companies like Gatorade to show off the products color, which often drives consumer selection. A lot of consumers select Gatorade flavors based on favorite colors and not flavors. Clear labels are used because beverage makers want the product to interact with the package graphics to create maximum shelf appeal. The clear, no-label look packaging is viewed as more contemporary, modern and hip. The no-label look is popular among other non-alcoholic beverages, like fruit drinks, teas and coffee drinks.