Welcome to the Label Tech Inc Blog.

Is Your Label Printer Color Blind??

In today's digital environment where most communication occurs online, getting color consistency can be a challenge for some printers. If your printer is color blind, your business could be suffering! We had a chance to sit down with our pre-press department this week to talk about getting color right the first time around. Here is what Clayton Nau, resident expert on color, had to say about it.

color,blind,test,dollar,symbol,economy c84f2b974182edd8a02432d0e283764a m

Obtaining predictable color reproduction in the digital age can be a huge challenge because each device - camera, scanner, monitor, or printer - responds to or produces color differently.

Color Science is a big world, and producing accurate color means taking steps and putting into practice good color management. We use the EFI Colorproof XF Color Management System.  Using a dedicated Color Rip (computer) and a state of the art quality proofing device (large-format multi-color ink jet printer), we can produce proofs for our customers that best represent what their label will look like.

We have created our own custom color profiles that allow our proofing devices to match the expected output from our press. Essentially we have fingerprinted our presses to our pre-press proofing system so the customer sees a proof that is identical to what their label will look like. This allows us to compare our color-managed output to industry standard profiles and make adjustments to the output file so the printed piece looks like the label the customer is looking for.

Also, if a specific label changes from a digital print job to a flexo-printed label, or there is a stock or finishing change, we can better anticipate any color shifts that might occur because of these changes and make adjustments accordingly. This can be advantageous for companies who's volumes are getting to that tipping point of moving on to a flexo press from a digital one.

Today, more and more customers supply digital files to us without any hard-copy proof, making color management even more important.  In a perfect world, you push a button and the perfect label pops out.  In the real world, a lot of talented, professional people work hard to assure a print job meets the customer’s expectations.  Color management is one of the fine tools we use to make great looking printed labels a reality.

Stay tuned for more information on printing and how to improve the quality of your labels! Thanks for tuning in!

Click me

Topics: digital printing Color match issues for labels color consistency color inconsistency labels flexographic label printing
<--- Sales Loft Tracking Code ---> <--- End Sales Loft Tracking Code --->