Welcome to the Label Tech Inc Blog.

Choosing a Label Manufacturer

Thinking about purchasing labels for your product or business?  There are many factors to weigh when choosing a label manufacturer.  The most important factor is their experience.  A label manufacturer that has been printing labels for many years will have a solid knowledge of the industry and the skills to properly advise you with your label needs.  There are many variables that have to be analyzed when choosing the construction of the label.  What is the surface the label is being applied to?  Will there be any temperature extremes during application or beyond?  Will the label be exposed to any moisture or humidity after application?  The construction is extremely important for the look, durability and function of the label.  A well-established company will be familiar with all these aspects and will ask you the proper questions to ensure a quality label is produced for you. 

Look for printers that have in-house customer support.  It is important for a potential print manufacturer to actually assign a customer service representative to your account so they can educate you on the label printing process.  Good communication from this representative is imperative so that you know exactly what to expect through every step of the process.  This customer service representative should also work closely with an in-house graphics department.  This graphics team should have the ability to assist with any design or digital file requirement questions that you may have.

Check to see if the print manufacturer has some type of a quality assurance program or department.  This program or department should emphasize continuous improvement, defect prevention, and reduction of variation to achieve total customer satisfaction.  An industry standard for a high level of quality assurance is ISO 9001.  ISO 9001 specifies requirements for a quality management system where an organization demonstrates its abilities to consistently provide a product that meets the customer’s needs, as well as applicable statutory and regulatory requirements.

ISO9001 resized 600

Seek out a printer that has many different capabilities.  Some of these capabilities can include printing on the front and the back, Foil Stamping, Embossing, U.V. Flexo, Digital Printing, Extensive Die Cutting Capabilities, Consecutive Barcode, Arabic Numbering, Variable Date, Laminating and U.V. Varnishing.  A printer that has a wide array of capabilities will give you more choices and in provide a high quality label for your product or business.

If your still unsure of which label manufacturer to go with, ask for a sample kit and references.  The sample kit should have a wide variety of labels that showcases the manufacturer’s abilities.  Make sure you ask for references of past customers.  A reputable label manufacturer should have no qualms about providing you with these, and positive references from satisfied customers can surely put your mind at ease before you place your first order.

Label manufacturers have many tools at their disposal to prove their reliability.  Make sure they have been in business for many years and that the company has grown over those years.  An in-house customer service and graphics department will be able to communicate important information to you and ensure quality and service throughout the process.  A quality record of accomplishment and glowing references will assure you that your labels will be produced as close to your vision as possible.

 

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Topics: help me find a printer Label Manufacturers Choosing a commercial printer food label printer

Beer Goggles - Taking a Closer Look at Craft Beer Labels

If you enjoy the occasional frosty beverage, you’ve probably noticed that there are hundreds if not thousands of beers to choose from.  As the craft beer industry grows, more people are being turned on to better beer.  When you’re in the mood for something new and different, what factors do you weigh to choose the lucky six-pack that comes home with you?

So, what draws you to a beer?  Is it the logo, the name, the type of beer, or the ingredients?  The answer: a combination of all of these factors might influence your choice.  More importantly, everyone is unique and weighs these attributes differently.  Craft beer makers are very cognizant of this push for labels and packaging that stands out on the shelf, attracting new, curious consumers.  There is a reason why companies like Budweiser and Coors spend millions of dollars on design and perception testing before they release a new label.  The label on a bottle can make a huge difference in how people perceive the taste.  An enormous component of marketing a beer is crafting the perfect impression in people’s minds.  Branding on a beer bottle is going to shape a lot of how people perceive a beer.  This can create an impression of beer taste in people’s minds even before the first sip.  Then their taste buds will either confirm or deny that impression.  Of course, if the beer is not to your liking then there’s not a lot the label can do to improve the situation.  However, if the beer is great, the label can enhance the whole drinking experience.  As important as the beverage itself is, the label can be just as important for the success of a product.

Pipeworks Brewing Company

So, the logo/label design has caught your attention and you’ve moved in for a closer look.  When looking at a beer label there can be statements made to catch your eye, like “the finest ingredients” and “master brewers.”  It is more important to look for real information, such as how it’s brewed and what ingredients it uses.  Beer makers are not required by law to list ingredients on a beer label.  Listed ingredients provide strong indication that the brewer strives to or does only use natural ingredients.  The most common starch source in beer is barley. Other starch sources include wheat, oats, corn and rice. Specialty beers are sometimes brewed with wheat and oats and usually combine malted barley as part of their recipe. Corn and rice on the other hand are poor quality selections that are generally referred to as adjuncts.  Try to stay away from corn and rice, as they don’t add any flavor profiles and are used typically as a cost cutting method.

Many craft beers will have a “born on” date or expiration date. Smaller batches will even go so far as to use dynamic numbering on their labels showing the consumer that they are drinking the 82nd beer out of 200 produced.  Also, look for the birthplace of the beer.  Beers that are bottled closer to you will often taste the freshest because they haven’t gone through the rigor and temperature change of truck travel.  This is why people say you haven’t tasted a real Guinness until you’ve been to Dublin.

Rogue Ales

While ingredients and brew method will give you an idea of what to expect from a new beer, we can all agree that tasting the beer is the only way to find out if it’s the one for you.  A great way to seek out tastings of up and coming craft beer selections is at beer festivals.  An amazing opportunity for tasting fine brews will take place in Boston, MA from November 30th through December 1st.  Drink Craft Beer Fall to Winter Fest focuses on New England-made beers featuring fall and winter seasonal ingredients as well as holiday ales.  By attending, you’ll be able to sample 70+ fall and winter beers from 25 of New England’s best craft brewers!  Many of these brews are being made specifically for this event or will be released there.

Well, I don’t know about you, but I’m getting thirsty.  Feel free to comment about what it is about a label that draws you to it.  What do you consider a great beer label?

 

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Topics: Beer Labels beer bottle labels beverage labels bottle label
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