Welcome to the Label Tech Inc Blog.

Novelty Labels Revitalizing Custom Label Products!

What is a novelty label? Good question. Perhaps the greatest overlooked aspect of the label industry on the whole would be the novelty of a label or a "novelty label." Novelty labels are any kind of label that can be for fun, unusual, or new applications. For instance they may come in the form of kid's stickers at the doctor's office, or possible a coupon, or maybe a metallic label, or even an IRC label. Think about people using bumper stickers and making statements about who they are or what they believe in. However, novelty labels can be more than just bumper stickers and kid's stickers. Novelty labels can also be anything that is new and unusual. 

There are a wide array of materials and processes that can give a label novelty. Take holographic or fasprism materials for instance. These are materials designed for pressure sensitive printing that have a metallic sheen to them often times with some sort of reflective prism qualities to them. The company Kra-Ze out of Connecticut uses a holographic hot stamp on their clear "no-look" label. The result? Attention grabbing shelf appeal.

206246 212719125406708 124387120906576 886073 3075364 n 

Another way of creating a novelty label may be in the way the label is die cut. Inner die cuts can help a label have more than one application. Die cutting can help a label company get real creative when it comes to making labels for their customers. In the medical industry alone we are seeing more and more complex label designs not to mention health and beauty labels. Tamper proof labels and peel and re-seal labels are also becoming increasingly popular due to the ongoing demands of new federal regulations. Flourescent colors can also increase the novelty appeal of your label. 

Promotional products alone have given label manufacturers something to work around the clock on. How many Planet Fitness bumper sticker have you seen in recent years?? It's rumored that the company will order in the neighborhood of 1.3 to 1.6 million of them this year alone. Coupons and IRC labels are also in high demand. More and more IRC's are being placed on packages for retail buyers. Promoting products can be the main intention of a novelty label. Custom labels can be given a new facelift with some of these novelty approaches. Sprucing up your current label may be just what the selling doctor ordered!!

Click me

Topics: Novelty Labels Metallic Inks Fluorescent Inks Kid's Labels IRC's Coupons

Why Are You Being So "Pressure" Sensitive? No More Cut'n'Stack!

What exactly does pressure sensitive mean and what exactly is a pressure sensitive label? If you are labeling a product then you should know that you have choices. Have you ever heard of a cut and stack label? How about a paper label? Often times, these can be the direct competitors of a pressure sensitive label.

img presSensLabel resized 600

Paper labels or "cut and stack" labels are applied to a product with a glue application process. Picture a stamp being licked and stuck to an envelope- it is a similar process when applying a paper label. Most beer bottles have a paper label on them. Sometimes the glue doesn't get applied consistently to the back of the paper label and what you end up seeing as a result is a label that is peeling up on the edges or corners. Paper labels are also very thin by nature of the material that is being used to print. As a result, paper labels can rip very easily. Whether you are making a custom product label, a custom food label, beverage labels, or any other kind of labels, it is good to know that you have choices in quality as well as durability. How your label is printed could very easily determine its shelf appeal.

So what is a pressure sensitive label? Put somewhat simply and a tad technically: pressure sensitive labels form a bond by simply applying pressure to the face of the label and in doing so the adhesive backed material adheres to the adherend! Put very simply- a sticker! Pressure sensitive labels are designed for a multitude of applications OTHER THAN being permanently placed on a product. There are a wide array of pressure sensitive adhesives that can achieve various results ranging from: permanent, removable, repositionable, static cling, freezer grades, light tack or even heavy tack adhesives. The list goes on. 

photo 50 Photo resized 600

The most important part of choosing label adhesives should be done by your printer. If you are having issues with your label not sticking then maybe it's time to look at some other adhesive solutions. Who knows- maybe your current printer doesn't know how to solve your problem! If you have any specific adhesive needs then you should call in an expert. Label manufacturers can bring in their material suppliers to mix and match adhesives with face stocks to find what best works for your label application. If your printer is looking to form a longstanding relationship with you and your company then he should be eager to solve your printing problems!

Click me  

Topics: coupon labels Pressure Sensitive Labels Pressure Sensitive Labels beverage labels food labels flexographic label printing bottle label Custom Food Labels Product Labeling Food Label

Packaging and Flexo Labels: We have an Application for that!

Packaging and Flexo labels going on packaging are a very common subject at Label Tech Inc. The application of the label on a package can make all the difference when it comes to the printer's choice of materials such as face stocks, adhesives, laminates, and even varnishes. Is your packaging flexible or firm? Are you applying a label to a box, a jar, or a bag? What is the temperature of the product that we are putting the label on? These are all key elements in determining what materials and adhesives we will be printing on. A company that truly knows their product should be able to answer all of these questions with ease. Now let's dive a little deeper into this subject.

Typically, if we are talking about packaging and labeling, we need to discuss the preparation, transport, warehousing, sale, and end use of your product. All of this information is relevant to your business and to your label company. For instance, a label may appear to have enough protection with a simple UV Varnish on it, but if it is shipping across country with no dividers in the box separating the product the varnish may wear and cause your label to de-face. On the other hand, if your product is going to be labeled for use in a freezer then you may want to consider using a freezer grade adhesive. If you were to use a simple permanent adhesive then the label would most likely fall off of your product. If you are labeling in a freezer and then the product is going to be put in a room temperature environment then you definitely are going to want to laminate it to prevent condensation from ruining your label. Removable adhesives are popular for putting a label on a product that you want the customer to be able to easily remove- didn't see that one coming huh!? If you are going to be machine applying labels and want the ability to peel a label off that goes on crooked and then put it back on straight then you may want to consider using a "re-positionable" adhesive.

4198297922 ea2c6c7cbf o resized 600

There are many face stocks and adhesives that can be mixed and matched based on the specific need your product has. When you are choosing a commercial printer you should try to find one that has a good working relationship with their stock supplier. This can mean all the difference if you have a special label application need. The printer can easily bring in their supplier to ensure your label is going to stick how you need it to.

Other things to take in to consideration can be simply overlooked and cause big problems later for your product's label identity. For example, if your label is going to be exposed to extreme heat at some point in it's lifetime then your printer is going to need to know. An example of this type of label could be something that is going on a furnace or hot water heater. There are many things to take into consideration when talking to your printer about your label. If you are lucky, then you will stumble upon a printer with employees that are already in the know about what questions to ask about application. Who knows, the printer you are looking for may be right under your nose!

Click me

Topics: Lamination hot fill labels glass jar labeling bubbling labels label not sticking automatic label application Varnish Protecting Inks Ink Protection Choosing a commercial printer

Flexo 101: A Survival Guide for the Pressure Sensitive Label.

Have you been struggling with designing a label? Do you have questions about what the best material is to run your label on? Do you even know what materials are available? Not sure whether to use varnish or lamination? Have you never heard of a "rewind code?" You've come to the right place. Everyone has been there before- looking for a little bit more education on pressure sensitive labels. If you are already an expert then you might not want to read on any further because this weeks blog is all about the basics of putting together flexo labels! 

Confusion resized 600

At Label Tech we have dealt with all kinds of label purchasers. Some of these people are extremely educated when it comes to flexo labels- others not so much. There are a lot of new companies out there bringing a new product to market and they are researching what the best way to label their product may be. So what did we do you might ask? We took it upon ourselves to create a "Learning Center" on the Label Tech website so that you can talk the talk when it comes to flexo labels! Right in the upper right side of our website you will find the Learning Center. Here are some of the questions you may find answered!

  • What is the best finish for your label?
  • What is a "Rewind Code?"
  • What is Digital printing?
  • What is four color process?
  • What is full bleed?
  • What is the best size for your label?
  • What are my material choices?
  • What is the ordering process?
  • What is the proofing process?
  • What are these new things called QR Codes?

Note: We feel that having this information can help customers better understand the world of the pressure sensitive label! We hope you find our learning center helpful and if you don't see the answer to the specific question you have feel free to reach out to a specialist. Thanks for tuning in this week to Flexo 101.


Click me  

Topics: four color process 4CP labels label tech inc rewind code Label QR Codes Lamination Varnish Pressure Sensitive Labels Pressure Sensitive Labels Protecting Inks Choosing a commercial printer flexographic label printing

Label Tech Sticks Custom Food Labels on Bove's of Vermont!!

Family businesses like doing business with other family businesses and Bove's of Vermont is no different. Dick Bove, second generation family business owner had this to say about it:

"partnering with companies that are family business' is so much  better than dealing with the corporate nonsense. -Dick Bove."

Label Tech Inc has been making custom food labels since 1985 and when Mark Bove met up with Label Tech he immediately liked the way they did business. Bove’s of Vermont, a premium pasta sauce company with roots in a 3rd generation family-run Italian restaurant, is committed to producing authentic sauces, frozen lasagna and meatballs using only the finest all-natural ingredients and time-tested recipes, at a reasonable and fair price point.

If you are looking for a vodka sauce that will knock your socks off then look no further!! Bove's Vodka Sauce has already climbed the charts to celebrity status being featured on Food Network's Throwdown with Bobby Flay! What is the secret to their success? Great ingredients and staying true to their roots when it comes to recipes. This vodka sauce is made with local vodka, crushed and diced tomatoes, sheeps milk pecorino romano, hand peeled garlic, Vermont cream, and a touch of red pepper for an even heat! Oh, did we forget to mention that it's gluten and sugar free!!

187853 Bove Vodka resized 600

As Bove's business has continued to grow the search for a great label manufacturer has been a priority. Your label is your on-shelf store front, if it doesn't look good then it just doesn't sell. Bove's knows that Label Tech Inc has been making custom food labels since 1985 so the decision to have them as their premier label company was a simple one. There are many label companies out there to choose from however, having a local label manufacturer with the capacity to run high volume pressure sensitive labels was key for Bove's success. Here is what Mark Bove had to say about family business:

"Staying local and supporting your local community is what being a family business is all about. When people buy products in the grocery store today it's really hard to imagine who actually makes the product- at Bove's, being family oriented and engaging to our family of supporters we speak to everyone who may be interested in what we have to offer. Bove's celebrates 70 years this year serving countless generations of patrons. - Mark Bove."

Here's a brief clip from the Throwdown with Bobby Flay and Mark Bove!

Click me
 

Topics: Label Manufacturers Label Companies food labels Custom Food Labels Product Labeling Food Label
<--- Sales Loft Tracking Code ---> <--- End Sales Loft Tracking Code --->