label_tech_got_problems_large

Subscribe by Email

Your email:

label_tech_request_quote_blue_200px

Browse by Tag

Follow Us!

Welcome to the Label Tech Inc Blog.

Current Articles | RSS Feed RSS Feed

[Kra-Ze] Vodka - It's Crazy Good!!!

You may have noticed that there seems to be a new vodka brand on the market every week.  With several hundred choices out in the marketplace, the need to differentiate becomes vital to the survival of the brand.  [Kra-Ze] Vodka is the brain child of lifelong friends Carl Brown and Kevin Clang from Connecticut.  The idea came to them as they were enjoying a homebrew mixture of 192-proof vodka mixed with flavorings.  The homebrew evolved over time. With lots of trial and error they came up with Lemon Lime and Four Berry.  The berry flavored version won a silver medal in 2011 at the Wine and Spirits Wholesalers of America spirits tasting competition, before the product had even hit the shelves.  They knew they were onto something special and they needed a label to convey that idea.  This blog will take an in-depth look at the construction of the [Kra-Ze] vodka label.

KraZe resized 600

The label construction is complex and on the cutting edge of flexographic print technology. 

What most people initially notice about the label is the hologram in the globe and around the perimeter of the logo.  The hologram is printed using a technique known as cold foil.  Cold foil is a fast, cost-effective inline process that works in conjunction with most printing techniques.  Cold Foil is applied to a UV-curable adhesive image using a standard printing plate.  The foil is affixed to the printed adhesive, creating an image prior to the application of printed inks.  This is an affordable way to simulate the look of a holographic metal substrate.  [Kra-Ze] is using a rainbow holographic cold foil, which adds depth and movement to the image.  The rainbow holographic foil has a three-dimensional look while also adding sparkle and shine.

The label also has a QR code, or Quick Response Code on the side of the bottle.  QR codes are becoming more and more popular in consumer advertising.  Smartphone users can install an app with a QR-code scanner that can read a displayed code and convert it to a URL.  It then directs the smartphone’s browser to the [Kra-Ze] website.  This is a quick and effortless way to drive consumers to the [Kra-Ze] website.  Essentially, free advertising.

describe the image

[Kra-Ze] even goes a step further with their label.  They’ve put their logo on the back of the label.  When looking at the back of the bottle you can see the logo and insignia on the backside of the front label.  Have a look at the picture above.  You’re looking through glass, through vodka, through the adhesive, through the clear substrate to the logo.  This is accomplished by printing the logo mirror image on the clear substrate.  White is then laid down using a rotary screen-printing method.  Screen-printing is the process of forcing ink through mesh and onto the printing surface.  This allows the white ink to go down thicker than if a standard plate had been used in flexographic printing.  The logo, along with the cold foil, are then printed on top of the white.  The rotary screen is necessary with this label in order to prevent the consumer from seeing through the label, therefore seeing the printing on the other side.

[Kra-Ze] Vodka utilizes cutting edge printing technology for an eye-catching label.  Next time you’re at the liquor store, be on the lookout for [Kra-Ze] Vodka.  Or, maybe I should say next time your in the liquor store, you can’t miss [Kra-Ze] vodka.

 

 

 

Related Posts Plugin for WordPress, Blogger...

Comments

There are plentiful of benefits when you buy louis vuitton replica gifts online. Firstly, it saves you time and vitality. This means that when you buy gift online you do not have to go out to actual gift store to purchase the prada replica gift. You can sit at your home or office and do multitasking. You do not burn the fuel stand in queues to buy that ideal gift for your near and dear one. Secondly, you can actually browse through online gifting rolex replica portals during your lunch break at work. This is so simple and fun. If you have a smart phone with internet access you can place the order of your gift from actually anywhere & anytime. Thirdly, you do not wander here and there to buy that ideal gift rather you just manage your replica louis vuitton account online on the internet. Fourthly, you do now move out of your house to deliver the gift to the recipient. Online gift stores will deliver your gift at the address of the recipient. And lastly, with the assistance of replica chanel online gift stores you can send gifts to any part of the world without any hustle or bustle and they offer you services day in day out. 
 
----
Posted @ Saturday, September 27, 2014 4:15 AM by vv
Our collection includes plastic, metal and memory replica oakleys metal eyeglasses to enhance your personal feature.It's important that you're aware of what's available on today's market so that you can make informed decisions.Oakley is one of the well-known and trustworthy eye wear manufacturers.Even little, old gray-haired grandma's like to pretend once in awhile.I am not saying that these sunglasses are meant for everything, polarized fishing sunglasses are a definite must have if you have plans replica oakley sunglasses for a fishing trip with family and friends.
Posted @ Saturday, December 13, 2014 1:30 AM by david
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics